WHO ARE WE?
We are a bunch of people who are-artist, designer, educator, and writer.
WHAT DO WE DO?
Our interests and skills (the basic nouns):
- Graphic Design / Art Direction
- Creative Direction
- Information Design
- Interface Design
- New Media Solutions and Combinations
- Social Networking
- Collaborative Spaces
- Modular Design
- Community Outreach Programs
- Identifying New Markets
- Creating New Systems
- Site Architecture
- Innovative Uses for Existing Systems and Media
Our interests and skills (the basic verbs):
WHERE DO WE FIT IN?
Our interests in language, communication, perception, design, human interaction, and culture has prepared us to push the boundaries in interactive design.
We see ourselves as Creative Consultants, Media Strategist, and Cultural Visionaries.
1. We would like to be part of the envisioning, brainstorm process; beyond that, one of the things we do well is to simplify what most people see as complex — we like to cut to the heart of a matter with a simple phrase, concept or image.
2. We are also good at taking a lot of disorganized elements and organizing them into logical units.
3. We are good at communicating a concept to a client or consumer, using techniques to appeal to the logical and quantitative brain, and other techniques to appeal to the emotional, non-linear and qualitative brain.
We want to work with visionaries and a team of professionals who understand the bigger picture, and with clients who see the value of interactive design and a multimedia approach to marketing, education, advertising and communication. Willing to adapt to the needs of this “ideal” interactive client, in the interest of creating cutting edge interfaces and groundbreaking design.
THE DRILL DOWN — (more information on what we do and how I do it)
We are primarily artists who thinks in a non-linear right-brain manner — one of our primary skills is what we call the “translation of right to left and left to right brain thinking”. As artists we have on-going interest to explore perception, as teacher / writer to impart knowledge, and as a designers to explore all forms of communication.
Artists have traditionally led cultural developments: for example, lithography was invented by an artist using a grease crayon on a stone to write down a laundry list. We believe that being a right brain dominant people in this society gives us an incredible edge in helping create the next culture, which is more right brain enabled.
The skill of translation has made me us good teacher: we have taught all kinds of people, from those with extreme left-brain dominance to those with extreme right-brain dominance; from a 2 year old to an 80 year old. We have taught a great variety of things, either directly — illustration, design, gymnastics, programming — or indirectly through interactive, and linear design — kiosks, tutorial movies, etc. We enjoy teaching and consider it an integral part of design — a good interactive design is “transparent” because it teaches the user how to use the interface without knowing that he is being taught.
As an artist and teacher(shall i call us students as well), we bring many unusual things into design; this comes from our experience in many media, as well as from my ability to synthesize a kind of general perceptual and motivational rules from those experiences.
DESIGNERS & TECHNOLOGISTS
The holistic right-brain is a good generalist, seeing the forest in spite of the trees. We are able to see how technology is changing us as a culture, and are proud to be one of those who are in a position to aid this change. The skill of translation has allowed us to communicate with all kinds of people, and has made us successful as a designer and engineer. The main skills of the communicator/designer/engineer are:
1. the ability to visualize the whole piece
2. the skill to group information logically
3. to deliver the message in digestible pieces in an easy to use (some may say beautiful), “transparent” format
WRITING / MARKETING / PR
We write as an art-form and as a teaching device. Writing is integral to our work as a designer because it enables us to communicate. We do a great deal of marketing, design and public relations through writing. Before we even start a design, we write a proposal. This proposal speaks to the client in a form that is easy for them to comprehend, and it is important to clarify the project with words before one even addresses a sketch or comprehensive design. One may say that we write in order to bring right-brain concepts into left-brain manifestation: